---
title: "Visitor Demographics"
description: "Demographic breakdown of visitors to an area."
slug: "/docs/concepts/metrics/visitor-demographics-area"
last_updated: "2026-08-31"
location_type: "area"
question_type: "who"
cadences: ["Monthly"]
countries: ["NOR", "SWE", "FIN"]
---


# Visitor Demographics

Demographic breakdown of visitors to an area.

## Metadata

- Location type: [Area](/docs/concepts/location-types/area.md)
- Question type: who
- Cadences: Monthly
- Inputs: panel observations, census-linked demographics

## Typical schema

| Column | Type | Description |
| --- | --- | --- |
| `location_id` | STRING | — |
| `pct_18_24` | FLOAT | — |
| `pct_high_income` | FLOAT | — |


## Strengths

- Pairs naturally with VWR to characterize area visitors.


## Limitations

- Fractional values, not absolute counts.