Area
A bounded geographical region: a neighborhood, an administrative region, a Census Block Group, a ZIP code, or a uniform grid cell. Area datasets describe activity within the boundary, not at a specific point.
Use area-level data when the question is about where activity is happening at a neighborhood or regional scale, such as public-sector reporting, real-estate due diligence, infrastructure planning, or market sizing. When the question is about a specific store or venue, switch to the Place location type.
Custom boundaries
You are not limited to the pre-built location sets. If you have your own map (trade zones, sales territories, property outlines, catchment polygons), Pine59 can attribute its metrics to boundaries you define, so the data lines up with the geography your organization already thinks in. Reach out to support@pine59.com to set up custom boundaries for your account.
Available metrics
Foot Traffic
The number of visits to a location over a period, the foundation metric for how busy a place is and how that changes over time.
Roamers Foot Traffic
Foot traffic from international visitors, broken down by country of origin, for measuring tourism and cross-border demand.
Roamers Visitor Journey
Where international visitors go before and after a location, as directed flows between places with each destination's share of those journeys.
Trade Area
Where a location's visitors come from, decomposed into the home and work areas that supply them and each area's share of visits.
Visit Length
How long visitors stay at a location, as a typical and average duration plus a breakdown into short-to-long visit bands.
Visitor Demographics
The demographic profile of a location's visitors, as shares of the visitor base across attributes such as age and gender.
Visitor Profile
The lifestyle and interest profile of a location's visitors, as shares across visitor segments.