Place
A point-of-interest (POI): a specific physical location like a store, restaurant, gas station, office building, park, or venue. Place datasets describe the activity that happens at an individual location, identified by a polygon and metadata (brand, category, address).
Use place-level data when the question is about a specific location or a portfolio of locations, such as site selection, brand performance, or competitive benchmarking. When the question is about a neighborhood rather than a specific location, switch to the Area location type.
Custom boundaries
You are not limited to the pre-built location sets. If you have your own map (trade zones, sales territories, property outlines, catchment polygons), Pine59 can attribute its metrics to boundaries you define, so the data lines up with the geography your organization already thinks in. Reach out to support@pine59.com to set up custom boundaries for your account.
Available metrics
Foot Traffic
The number of visits to a location over a period, the foundation metric for how busy a place is and how that changes over time.
Popular Times
When a location is typically busy, as relative occupancy across the hours of a representative week.
Trade Area
Where a location's visitors come from, decomposed into the home and work areas that supply them and each area's share of visits.
Trade Areas
Where a location's visitors come from, decomposed into the home and work areas that supply them and each area's share of visits.
Visit Length
How long visitors stay at a location, as a typical and average duration plus a breakdown into short-to-long visit bands.
Visitor Demographics
The demographic profile of a location's visitors, as shares of the visitor base across attributes such as age and gender.
Visitor Journey
Where a location's visitors go before and after visiting, as directed flows between places and each destination's share of those journeys.
Visitor Profile
The lifestyle and interest profile of a location's visitors, as shares across visitor segments.