Area

A bounded geographical region: a neighborhood, an administrative region, a Census Block Group, a ZIP code, or a uniform grid cell. Area datasets describe activity within the boundary, not at a specific point.

Use area-level data when the question is about where activity is happening at a neighborhood or regional scale, such as public-sector reporting, real-estate due diligence, infrastructure planning, or market sizing. When the question is about a specific store or venue, switch to the Place location type.