Foot Traffic Day

What does Foot Traffic tell me?

Foot Traffic estimates how many visits a location receives during a period. It is the foundation metric for human-mobility analysis: how busy a place is, how that rises and falls over time, and how one location compares to another.

A daily count is the number of unique people at the location that day. Longer cadences sum those daily counts over the period, so a person who comes on several days is counted on each of them, and the period total is not a unique-person count. Figures are estimates calibrated to real-world volume, not a census.

What questions does it answer?

• How busy is this location, and is it trending up or down?
• How does footfall compare across my sites or against nearby locations?
• How did visits respond before, during, and after an event or campaign?
• What is this location's share of activity in its wider area?
• How seasonal is demand here?

Reading this cadence

This cadence captures short-horizon activity: event days, openings, promotions, weather effects, and within-day or day-of-week patterns. Each row is a single period, with no period total or typical-day median.

How it's produced

Foot Traffic is modelled from an aggregated activity signal, corrected for how much of the population that signal represents, and calibrated so the output reflects real-world visit volume.

How to read it

• Compare like for like. Use the same cadence and comparable periods; each row is a single day or hour, so compare equivalent periods.
• Low counts are noisy, and a zero can mean "too little activity to report here," not "nobody came." A confidence indicator, where present, flags rows that are less reliable.

Related metrics

• Visit Length, how long those visitors stayed.
• Trade Areas, where those visitors came from.
• Visitor Demographics, who those visitors are.

Country- and dataset-specific behaviour (coverage, geography units, exclusions, release timing) is documented on each dataset in its country catalog.