Place

A point-of-interest (POI): a specific physical location like a store, restaurant, gas station, office building, park, or venue. Place datasets describe the activity that happens at an individual location, identified by a polygon and metadata (brand, category, address).

Use place-level data when the question is about a specific location or a portfolio of locations, such as site selection, brand performance, or competitive benchmarking. When the question is about a neighborhood rather than a specific location, switch to the Area location type.